Fashion & Beauty

Tried & Tested: New Look Pure Colour Cosmetics

Posted November 10, 2014 by Bethanie Lunn

Meadowhall’s mahoosive New Look store contacted me recently with the exciting news that they’ve launched their own debut cosmetics range, Pure Colour.  It launched back in September but I’ve only just got my hands on it and rumour has it, this particular store in Meadowhall are out-selling those in London so you need to be quick.  

But before you get your mitts on the range too, read on for the lowdown to see if it’s worth your while…

What They Say

Pure Colour is New Looks solution to stylish yet cost-effective cosmetics, available now in 120 stores across the UK and online at With 100-pieces from lipsticks and glosses to face powders and nail polishes, the collection captures the same fun, fast-fashion spirit that the clothing of New Look has.

Tried and Tested:

There is an impressive 25 fun and fashionable nail polishes and I tried the vibrant orange-red of ‘Sunset Red’, the pearlised mink of ‘Mocha’, the elegantly nude ‘Shell Pink’ and the fabulously festive ‘Black Pattern’.  Each polish has a unique one–coat nail polish formula with a new-technology wide nail polish brush and special high coverage nail polish formula, phew!  

It was easy to apply and lasted two days before 1-2 of them chipped slightly.  I’m very clumsy with my hands, a busy mum and, if I’m not typing on my laptop – I’m tapping at my smartphone, so my talons get put to good use. In this case, two days is pretty good going.  

The only negative I have about these is that I’d prefer to see more imaginative names for each polish.  Surely there’s something more current than Mocha and more fun than Black Pattern?

Pure Colour Nail Polishes are  £2.99 each.

I also tried the 5-shade Pure Colour Eyeshadow Palette in ‘Burnt Blush‘, £4.99 which was great for a softer wash of colour but as you can see from the images, the colour transfers very lightly – too lightly for my preference so for denser pigment, layering is advised.  
The pigments used in the Pure Colour eye shadows are produced with a special coating technology to help the eye shadow last longer on the skin, without creasing or colour fading so where it lacks in rich colour pay-off, it makes up for in durability.  The palette comes with a double-ended applicator brush which is fine for on-the-go application but I advise investing in separate cosmetic brushes which New Look also sell.

My favourite shade in this palette was the gentle shell-like peach tone which really opens up your eyes if you apply it under the brow bone and in the inner corners of your eyes.

Next was the Water Resistant Black Liquid Eyeliner, £3.99 which I was really impressed by.  In pen form, it’s easy to apply with a precision tip and it dries quickly.  I wrote the words ‘Pure Colour’ with one application so a little goes a log way with this.  Amazing for the price. 

Pure Colour Liquid Lip Gloss in ‘Fuscia’, £3.99 is a high shine gloss that glides on with a vinyl-like finish that is non-sticky.  It feels so comfortable on lips, looks great and really plumps up your pout but it sadly didn’t last long. 30 minutes later and I needed to top it up to maintain that just-applied colour and glossiness so it’s best for a night out when you don’t mind reapplying during those I-always-make-new-friends-in-the-loos moments.

The Pure Colour Pressed Powder in ‘Tan’, £4.99 and Bronzing Powder in ‘True Bronze’, also £4.99 are both Paraben-free with SPF15 making them ideal for year-round colour, coverage and skin care. The pressed powder also boasts antioxidant vitamin E & A to protect the skin from environmental factors and it is this area; face and skin, where I think New Look have nailed it.

For less than a fiver each, I got good coverage without cakiness, gentle colour transference and the bronzer gave a more grown up matte finish as opposed to the girly glitter look (over-shimmery finishes by day merely highlights skin imperfections).  

I have it on good authority that the foundation rivals the best sellers of MAC so that will be my next purchase.  The below image just uses natural light with zero editing (apart from text – none of these images have been edited so you can see the true colours and finishes), so you can see for yourself how amazing the powder and bronzer is overall.  I think I need the Pure Colour Concealer for my ‘tired mum eye bags’!

Have you tried Pure Colour yet?  What did you think?

*PR samples have been supplied free of charge but simply for means of testing.  My opinions are my own and not influenced by anyone in anyway.

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